Investment motives had been a outstanding driver of gold jewelry purchases as the need for worth preservation intensified given COVID-related uncertainties and a weak RMB. As a outcome, quasi-investment 24k gold jewellery merchandise with high pricing transparency and low labour expenses gained in popularity. This is pushed by the fact that day by day family inflation is yet to sober down fully impacting consumption amongst plenty or folks with low-to-mid revenue levels. Overall consumption in small towns and rural areas is impacted for 6-8 quarters now due to inflation though the rich in these markets are shopping for, that too…