The Blue Nile acquisition is particularly well timed since financial headwinds are already blowing in Signet’s path. Along with this announcement, Drosos revised the company’s earlier steering downward, now anticipating fiscal 2023 revenues to fall in the $7.6 to $7.7 billion vary, down from $8.03 to $8.25 million. The Blue Nile acquisition will bring valuable insights, experience and sources to continue Signet’s push to fully understand the company’s Connected Commerce capabilities. And it’s going Auto News to give Signet access to a younger, more prosperous and ethnically diverse buyer base that’s comfortable purchasing in the evolving omnichannel buying surroundings. By comparison, in fiscal 2022, e-commerce gross sales reached $1.5 billion, practically 20% of complete revenues and more than double over fiscal 2020. Besides excelling at selling diamond jewelry sight unseen over the web, Blue Nile has perfected an inventory-less showroom model.
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