Proton recorded 21,624 vehicle sales in October 2026, pushing its year-to-date total to 182,510—a 40.5% increase over the same period in 2025. These numbers reflect sustained recovery after September’s performance already exceeded Proton’s entire 2025 annual volume, according to the latest company data.
The Saga model dominated October sales with 7,352 units delivered, bringing its year-to-date total to 75,589, surpassing the model’s full-year 2025 sales. The S70, which received updates in February, sold 3,029 units last month, with year-to-date sales reaching 23,448, a 63.5% increase compared to 2025. Among S70 variants, the S70 i-GT 1.5 accounted for 2,338 sales in October, excluding the naturally aspirated versions introduced in September.
SUV performance showed strong results, with the X50 delivering 1,925 units in October and reaching 22,088 year-to-date. The X90 achieved its best monthly sales yet with 478 units, bringing its total to 3,728. Electric models also performed well: the eMas 5 sold 2,437 units in October, with a year-to-date total of 23,189, while the eMas 7 reached 5,579 sales and the eMas 7 PHEV hit 6,962.
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Proton’s export sales from its Tanjong Malim plant totaled 2,610 units in October, lifting the year-to-date export figure to 9,980. The company remains on track to meet its 10,000-unit export target for 2026.
Datuk Abdul Rashid Musa, Proton’s deputy CEO, described 2026 as a period of significant sales growth, driven by both internal combustion and electrified models. Proton maintains its position as Malaysia’s market leader in SUV and sedan sales. Zhang Qiang, CEO of Pro-Net, attributed the strong demand for electrified vehicles to growing consumer confidence and an expanding dealer network.
Proton’s year-to-date sales now stand at 182,510, with the Saga and S70 leading performance.