Audi has set the starting price for its new range‑topping Q9 SUV at £103,900, a figure that places the vehicle directly in competition with entry‑level models from Land Rover.
Direct Rivalry in the Luxury SUV Segment
The Q9 is designed to take on established rivals like the BMW X7 and Mercedes‑Benz GLS. The brand’s officials note that this model completes the company’s SUV portfolio and introduces a new benchmark for the segment. According to José Miguel Aparicio, director of the UK division, the car features a suite of cutting‑edge technologies intended to transform every journey.
Measuring 5,310 mm in length and 2,210 mm across, the Q9 is a sprawling SUV. It will be offered in two UK trim levels, starting with the Q9 Edition 1. Orders are open now, with first deliveries slated for November 2026.
Deliveries begin in November 2026.
Engine Options and Technical Features
Engine options differ by market. North American buyers can expect a 429 hp twin‑turbo V6. European customers receive a 3.0‑litre V6 diesel paired with mild‑hybrid tech and an electric compressor. The powertrain delivers 299 hp and 465 lb‑ft of torque. That diesel makes the Q9 a rarity in a segment that now favors electrified powertrains.
Standard equipment features an eight‑speed automatic and Audi’s Quattro all‑wheel drive.
Adaptive air suspension and rear‑wheel steering are also included.
While the standard model focuses on comfort, the top‑spec Vorsprung trim brings more aggressive styling and technology. The alloy wheels grow to 23 inches, and the digital Matrix LED headlights gain advanced dynamic indicators. At the rear, the SUV features the world’s first curved digital OLED tail lights, which offer eight different light signatures selectable via the infotainment system.
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Interior Specifications and Pricing
Interior appointments reflect the vehicle’s flagship status.
Edition 1 models use perforated Nappa leather on all seven seats, with heated chairs in the second and third rows.
The centre armrest and door trims are heated as well.
Passengers benefit from four‑zone climate control, dark matte brushed aluminium inlays, and a black Dinamica headlining.
Infotainment is handled by a 14.5‑inch central touchscreen, an 11.9‑inch digital instrument panel, and a separate 12.3‑inch display for the front passenger. A Bang & Olufsen sound system is included.
The Vorsprung trim adds carbon‑fibre trim, extended ambient lighting, and a 4D Premium sound system with 22 speakers.
A six‑seat Lounge package is optional for an extra £5,000.
The trim is priced at £113,250.