The Rimac Nevera is a hypercar built for speed, yet for Chris Brown it also served as a ticket to Earth’s most remote corners. In 2023 he drove the 1,391-mile round trip from his home near Harrogate to Rimac’s campus in Zagreb not for a test drive but to visit the company’s service centre. Along the way he collected something far less common than a hypercar: a new “point of inaccessibility” for his personal quest.
Brown has spent years chasing the planet’s most isolated locations. He became the first person to swim at Point Nemo, the oceanic graveyard for space debris such as the International Space Station, and he has visited seven of the eight official continental “poles of inaccessibility” – the farthest points from any coastline on each landmass. The eighth, situated in Eurasia, remains elusive.
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The route was not straight. He wove through Belgium and Luxembourg, stopping at their own points of inaccessibility – remote spots most tourists never see. “I like to use the latest technology available to me,” he said, crediting ChatGPT with plotting the detours. “You could drive to it, you could cycle or hike to it I suppose, but by driving you see stuff and meet people that you just wouldn’t normally see when you’re visiting a country.” It’s just not a great experience to drive. The Rimac has ruined my experience of the Revuelto because it’s faster and more comfortable.
His obsession with isolation began with a childhood memory of watching the Moon landings on a black-and-white TV with his father. That curiosity led to a career in physics, then engineering, and eventually to a seat on Virgin Galactic’s space-tourism programme. From there he joined Buzz Aldrin at the South Pole, an invitation that introduced him to the concept of poles of inaccessibility. He thought climbing Everest was less appealing than reaching these remote points.
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His method for tracking points of inaccessibility is simple: identify the geographic centre of a country or continent, then find the spot farthest from any border or coast. Britain’s is near Coton in the Elms, Derbyshire, 70 miles from the nearest sea. Australia’s lies in the Red Centre. Spain’s sits in a Sierra mountain range. Each requires effort, but none demands the same physical toll as scaling a mountain. “You can’t just go hiring helicopters willy-nilly.” “It’s a great fun thing to do with cars because cars give you such easy mobility.”
The journey proved that modern electric vehicles could bridge gaps, both literal and figurative. His next challenge is reaching Eurasia’s pole, buried deep in China’s restricted regions. For now, however, the Nevera had done its job: it carried him farther than most cars ever could and left him with a new point to check off.