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Working with opinion leaders in 2024 will require a special type of partnership, an emphasis on video, and a willingness to loosen the reins on inventive management. Consumers are gearing up for the largest yr of travel since before the pandemic. But a shift in values means expectations are evolving, whilst purchasing stays a priority. Brands and retailers should refresh distribution and category strategies to mirror the new reality. China’s economic system is facing challenges, but the country’s consumers present a better intent to shop for fashion in 2024 than consumers in both the United States and Europe. Against a difficult financial backdrop, executive views of the industry’s prospects are extra divided than in any yr for the reason that launch of the BoF–McKinsey Executive Survey in 2017.
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